“Let’s Make Waves” redefines Rhode Island Energy as a catalyst for positive change by celebrating the ripple effect of individual actions. Just as a single droplet creates expanding circles across water, every energy-efficient choice Rhode Islanders make—from a Home Energy Assessment to installing a heat pump to paying less for a new smart thermostat—contributes to a larger movement transforming Rhode Island’s energy future.

The campaign also taps into Rhode Island’s unique coastal identity and ambitious clean energy goals, positioning RIE as breaking from traditional utility conventions. By emphasizing how small decisions create waves of community impact, the idea connects personal benefit to collective progress and empowers both residential and commercial customers to see their energy choices as part of a broader transformation toward lower energy usage and a better planet.

View the Rhode Island Energy Let’s Make Waves Campaign