Attracting new employees to the long-term care sector has always been a challenge. With the COVID pandemic making the prospect even less attractive, we knew we had to convey the personal and professional rewards of helping others to our young and diverse prospects in a fresh and exciting way. Our Caring Gene® creative team knew recruiting on social media goes beyond posting career opportunities. So they responded by developing a series of social videos embracing the art of dance and other transformational scenarios to convey the rewards of a career in long-term care.

View all of the Caring Gene® creative.