Not anyone can take a beloved consumer brand and build a new B2B market strategy, new communication rollout and execute across six key industries, four decision maker segments, and five buying channels. But Senior Marketing Manager Kendra Lewinski isn’t just anyone.

Carhartt was enjoying massive brand awareness with consumers. But for business decision makers looking to purchase uniforms, Carhartt’s business segment, Carhartt Company Gear™ was relatively unknown. As Marketing Lead for Carhartt Company Gear, Kendra embraced the challenge and led her team to both launch Carhartt’s first ever B2B campaign and deliver equally groundbreaking results.

See why Kendra Lewinski should be Marketer of the Year.