From the unparalleled obstacles of a significant crisis where the company was alleged to have paid $60 million in bribery payments to public officials to the unprecedented challenges of a global pandemic where hundreds of millions of electric bills went unpaid—the last five years at FirstEnergy have been a relentless test of resilience and resolve. Through it all, Susan Samuelson and her team calmly and persistently kept working toward the company’s mission of making people’s lives brighter, the environment better and our communities stronger. Since 2019, Susan has flourished while quietly and consistently building the FirstEnergy brand—from telling emotional stories to adopting gamification to creating a proprietary character.