National Grid More Opportunities in More Places

Like many utilities, National Grid has aggressive goals for reducing energy consumption and costs for their commercial customers. To achieve these goals, they offer financial incentives, expert guidance and extensive energy-efficiency measures to attract interest. The challenge, however, is that many businesses have limited capital and competing priorities that often trump energy-efficiency upgrades.

These same measures answer many of the ongoing challenges businesses face—improving health, safety, productivity, comfort and savings—to help drive short- and long-term business goals. Add to that, increased pressure to reach aggressive sustainability goals. We used these insights to build a creative platform that allowed us to acknowledge and address each customer’s unique challenges across a diverse matrix of industries and segments with a personal and relevant approach to their hurdles.

View all of the National Grid “More Opportunities” creative.