One of the greatest challenges for any marketing campaign is finding the right people. Creating a character makes that challenge much more manageable. It also gives us control over how a message is delivered to each of our audiences—everyone from future and present residents to family members and others. The character we have in mind is kinda feisty and has a little spunk. She’s headstrong, doesn’t really ask for help, but knows when she could use a hand. Think a Golden Girls reboot with an older Wanda Sykes as the star. Our character can be used to tell all of the Loretto story—from a trip on the PACE bus to the Day Center to home care, and more.

Would you like to meet her?

View more of the campaign.