When launching a product that rises so clearly above the competition, your campaign needs to do the same. We tapped into this to create an enlightened campaign for our three core audiences: Nursing Nirvana (nurses), Eupharmia (pharmacists), and IT Utopia (IT pros). The results were equally elevated, culminating in more than a dozen SQLs and product demonstrations—a huge result for a multi-million-dollar system purchase.

View the ICU Medical “Nursing Nirvana” campaign.