Heritage Christian Services (HCS) is one of the top providers for people with disabilities across Western New York. But it wouldn’t be possible without a critical group of employees—direct support staff.

Recently, HCS struggled to reach the right prospects with their recruitment efforts, leading to increased turnover among recent hires. With labor shortages already looming, it was critical we help them find the sorts of people that could thrive in a direct support role—and fast.

So, we created a new recruitment campaign based around a big idea that would reframe the qualifications of the job, while encouraging people to learn more about it. The idea? You know it. Not only do you know how to do many of the aspects of the job—with great perks and benefits, you’ll know this is an environment where you will feel appreciated for the work you do, too.

Our “You Know It” campaign delivered 2.9M impression across the Rochester and Buffalo markets and more than 2x the industry benchmark click-to-open rate in an initial email blast.

View the Heritage Christian Services “You Know It” campaign