As part of our 30+ year partnership with the WNY Ford Dealers, we assist with booth design and marketing for the Western New York and Erie, PA Auto Shows each year. Coming off some positive momentum from successful efforts in recent years, we wanted to raise the stakes even higher for 2024—by going all-in. Our goal: create points of engagement within the booth to keep people there longer. The longer they stick around, the longer we get them thinking about Ford—and thinking about a test drive. That’s why we partnered with RPM Entertainment Productions to go all-in on booth tactics, creating four custom experiences to keep Ford the busiest section on the floor.

View the WNY & Erie Ford Dealers
“2024 Auto Shows” creative and results