Working near overhead power lines poses a serious, often underestimated risk to contractors and homeowners alike. For contractors, whose daily jobs often involve using tall ladders, long tools or hydraulic lifts, the potential for accidental contact with power lines is a constant hazard. Unfortunately, a single moment of inattention or misjudgment can have devastating consequences—severe injury, permanent disability or even death.

FirstEnergy, an electric utility serving more than six million customers across five states—knows firsthand the importance of safety around power lines. Because if this campaign could save even one life, every effort would be worth it.

View all the FirstEnergy “Stop. Look Up. Live.” creative.