As global energy prices continue to rise, companies like FirstEnergy are looking for ways to help their customers save energy and money. The challenge was to educate budget-conscious households on easy, cost-effective ways to reduce energy consumption and lower their bills.

The objective was to create a flighted campaign starting in Ohio, with actionable tips targeting different seasons, offering practical advice for heating and cooling challenges. The strategy centered around relatable, simple “life hacks” to help customers take control of their energy usage.

The campaign’s empowering message, “OH, I can do that!” was designed to resonate with Ohio residents, making energy-saving accessible. FirstEnergy aimed to improve customer engagement, increase visits to their landing page, and enhance brand perception as a trusted advisor while helping customers save energy and money.

View all the FirstEnergy “OH, I can do that!” creative.