Carhartt’s “For Crews Who Make the Holidays” campaign elevated its B2B platform during the corporate gifting season by positioning customizable workwear as a meaningful alternative to traditional gifts. Highlighting the critical role of trade professionals in making the holiday season possible, the campaign inspired businesses to show appreciation with Carhartt gear. Spanning September to January, the fully integrated effort included hundreds of site assets, a downloadable gift guide, tailored emails, and promotions across digital channels. The result: a significant lift in site traffic, impressions, and sales, surpassing projected goals and reinforcing the value of outfitting hardworking crews.

View the Carhartt Corporate Gifting Campaign