Apart from receiving bills or experiencing power outages, the utilities sector typically sees very low levels of customer engagement So introducing new technologies, like smart meters, is no small feat. Within this challenging environment, southern New Jersey’s Atlantic City Electric needed to raise awareness and understanding of their Smart Energy Network. This initiative upgrades the local energy grid and installs smart meters, improving reliability following severe weather and offering detailed energy usage data. It also provides tools and services to help customers save energy and money. Marketing efforts aimed to first increase awareness and readiness for smart meter installation, then encourage engagement with new tools to reduce energy consumption and costs.

View all the Atlantic City Electric “Smart Energy Program” creative.