The current state of the third-party collections industry is not working like it should. Finvi’s new SaaS solution is going to change that, transforming the industry like never before. To convince the audience of this – an audience that is reticent to change – we created a campaign that compares “cool” collections, like old albums, bobbleheads and stamps, with “uncool” collections, like current software systems. Early results show that just like those old albums, this campaign really rocked.